Case Study•6 min read•September 10, 2026

Case Study: How Ambani Ceramic Accelerated Dealer Sample Inquiries Across 300 Showrooms

How a leading ceramic manufacturer eliminated catalog lookup bottlenecks and empowered 300+ dealer showrooms with instant visual search.

Rajesh Ambani

Rajesh Ambani

Managing Director, Ambani Ceramic

Case Study: How Ambani Ceramic Accelerated Dealer Sample Inquiries Across 300 Showrooms

Background

Ambani Ceramic produces over 8,000 active ceramic designs, vitrified tiles, and polished slabs. With a distribution network of more than 300 retail showrooms and trade dealers, their technical sales desk received hundreds of WhatsApp photos every day from showroom staff asking: "Which series is this tile from?"

The Bottleneck

Senior colorists and product managers were spending up to 3 hours every day manually checking older print binders and factory batch numbers to confirm tile collections. Dealers had to wait hours for confirmation before giving quotes to builders.

The Solution with TileLens

Ambani Ceramic connected their digital product catalog to TileLens and gave all 300 dealers access to the visual search portal and WhatsApp bot.

Results

•94% reduction in inquiry lookup time: Dealers receive exact SKU matches in under 2 seconds.
•Immediate alternative suggestions: When a specific finish is in production run, the system automatically suggests 2 identical in-stock alternatives.
•Zero staff training needed: New showroom sales associates began identifying any Ambani ceramic design accurately on their first day.
Topics:#Ambani Ceramic#Case Study#Manufacturer Growth#Showroom Network